AMAZON ACCOUNT HEALTH
Account Health Rating (AHR) allows sellers to monitor the account health based on the selling account’s adherence to Amazon’s performance goals and policies. Amazon Account Health Rating is based on both customer and seller satisfaction. Therefore, AHR allows sellers to improve their performance and provide an excellent experience to their buyers. AHR evaluates parameters such as Order Defective Rate, Cancellation Rate, Late Delivery Rate, On-time delivery, Valid Tracking Rate (VTR) and ranks the account as ‘’Good’’, ‘’Poor’’ or ‘’Critical’’. As a result of these evaluations, the seller account may be disabled. If corrective action(s) are not taken, deactivation may result in ‘’Account Rejection’’ or ‘’Account Ban’’.
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There are three main categories in Amazon Account Health: Customer Performance Rate, Product Policy Compliance, and Shipping Rate, and various subcategories under them. Amazon has some red lines regarding customer satisfaction and compliance with Amazon policies and regulations. As an experienced team regarding these red lines, we care about our customers.
What Do We Do for Amazon Account Health?
In this context, we analyze the product and prepare optimized and accurate listings according to Amazon policies and regulations. In case of negative feedback, we immediately communicate with buyers for customer satisfaction. We constantly monitor your account health. If your account health is not good, our Amazon policy experts contact Amazon teams who can identify the root cause of the problem. Thus, we eliminate the possibility of the seller account being disabled. We guarantee that monitoring account health and resolving the problem that arises is critical to continuing your sales process.
How Can You Reactivate an Account in Case of Deactivation?
If sellers receive a deactivation notification, they need to take serious measures to restore their accounts. However, Amazon deactivation notices do not provide detailed information about why the account was disabled or what the specific reason was for the deactivation. In this case, sellers should check the comprehensive Amazon policies and find out where they went wrong. Then, they provide an action plan that covers the root cause of the current issue, a concise action plan, and a future plan. If the action plan you submitted is rejected, your appeal period (90 days) may expire and your deactivation may result in an “Account Rejection” or “Account Ban”. We assure you that you do not want to be in this situation. You should take appropriate measures before reaching this point.
How to Maintain Amazon Account Health?
Amazon is one of the largest e-commerce platforms in the world and millions of products are sold every day. To stand out on this competitive platform, it is important for stores to maintain their Amazon account health and make regular improvements. In this article, you will learn about the importance of Amazon account health, the factors that affect it, and how you can maintain account health.
The Importance of Amazon Account Health
Amazon account health is an important tool that shows your business’s performance and compliance on Amazon. Your account health shows that you are acting in accordance with Amazon’s seller policies and providing quality service to customers. Having good account health:
It allows your products to appear in better places in search results.
It increases customer loyalty and is useful in increasing sales numbers.
It helps you avoid possible account restrictions and sanctions from Amazon.
What Factors Affect Amazon Account Health?
There are many things that affect your Amazon account health. Here are some of them:
Order Defect Rate (ODR): The order defect rate is the ratio of canceled and returned orders to your total orders. The lower the better, the higher the worse. It is recommended that it is not higher than 2.5%.
Customer Feedback Rate: The comments made by customers for your products and services will affect your account health. Positive feedback will strengthen your account health, while negative feedback will weaken it.
Compliance Performance: Compliance with Amazon’s seller policies and industry standards is important to maintaining your account health. Compliance violations can negatively impact your account health.
How to Maintain Your Amazon Account Health?
To maintain your Amazon account health, you should pay attention to the following:
Focus on customer service: Ensuring customer satisfaction is key to maintaining your account health. Respond to customer questions and concerns by providing prompt and efficient customer service. This increases positive feedback and reduces the rate of order defects.
Ensure product quality: By selling quality products, you can reduce the rate of returns and complaints. Meet your customer’s expectations about your product by optimally organizing your product descriptions and images.
Manage your inventory: Ensure that orders are delivered on time and in full by carefully managing your stock. This reduces the cancellation rate and keeps your customer happy.
Comply with Amazon policies: Stay up-to-date on Amazon’s seller policies and industry standards. Maintain your performance and account health by following policy updates and adjustments.
Track feedback: Identify the negative and positive aspects of your store by regularly monitoring customer feedback.
focus on what you can actually reduce, improve your service quality, and improve your account health.
How to Deal with Amazon Account Health Issues
When you experience account health issues, take immediate action to resolve them:
Contact Amazon: Report your account health issues to Amazon and request assistance to make the necessary corrections.
Analyze the issues: Identify the causes and effects of the issues you are experiencing and take the necessary steps.
Implement corrective actions: Create and implement corrective action plans to resolve violations and other issues. Doing so will help improve your account health and prevent similar issues in the future.
Monitor and Measure Amazon Account Health
Continuously monitoring and measuring your account health is critical to your business success. With performance reports and analytics tools in Amazon Seller Central, you can monitor your account health and make the necessary corrections. Here are some ways to measure and monitor your account health:
Use performance reports: You can assess your account health by reviewing the performance reports available in Amazon Seller Central. These reports provide important information such as order defect rate, customer feedback rate, and compliance performance.
Set goals: Set future goals related to account health to increase your success. These goals can include areas such as low return rates, high customer satisfaction, and policy compliance.
Review regularly: Review your Amazon account health and performance regularly and provide regular updates. This will help your business succeed and remain competitive on the Amazon platform.
Ultimately, Amazon account health is a key factor in the success of your ecommerce business. By maintaining and improving your account health, you can rank higher on the Amazon platform, increase customer trust, and avoid potential sanctions and restrictions. By focusing on customer service, product quality, inventory management, and Amazon policy compliance, you can increase the success of your business and achieve sustainable growth.
What is Amazon AHR?
“Amazon Account Health” or “Amazon Account Health Rating” in English is a measure by which Amazon seller accounts are evaluated in terms of performance and suitability. This measure is a service offered by Amazon to its sellers and is available in the account of everyone who is an Amazon seller.
Amazon Account Health determines that sellers must meet certain criteria in order to be permanently included on the Amazon platform. These criteria include on-time delivery of products, reduction of customer complaints, prompt refunds, accuracy of product descriptions, and some other factors.
Amazon regularly collects data on the performance of sellers and uses this data to subject them to a scoring system called the account health performance score. According to this scoring system, sellers’ accounts are rated as “good”, “medium”, or “bad”. Sellers can follow the current performance data on their accounts on the Amazon Account Health page and improve their performance by taking the necessary measures.
Amazon Account Health is important to ensure that sellers provide safe and accurate service to customers on the Amazon platform. Sellers with low account health performance scores are warned by Amazon and supported to improve their performance. However, sellers with very low performance scores may have their accounts suspended or closed.
WE CAN PROVIDE YOU WITH A SHORT AND EFFECTIVE ACTION PLAN.
If your account is disabled, we will immediately contact the Amazon Seller Performance Team. Based on several previous cases where we have reinstated disabled accounts, we can create a correct action plan that covers all the issues according to Amazon’s red lines and requirements. Once your account is re-opened, we can take the necessary actions to prevent this situation from happening again.