Amazon Ad Optimization
Let’s say you did a detailed research before you started. You analyzed the supply-demand balance in the niches you narrowed down and found the best product. You prepared an ad with attractive images and a very well-optimized description. You also determined the right pricing strategy by analyzing your competitors. There is still a taste missing in the food. Even if you have a product that will make the world a better place, you will still need to reach people and promote it. In other words, if no one is aware of your product, your hard work means nothing. If the number of SERPs (Search Result Pages) was 2 or 3, it would be quite easy to achieve the desired visibility. However, this is not the case today. A customer’s search in the Amazon search box can yield dozens or even hundreds of pages of results, depending on the popularity of the search terms used. In such a fierce competition, sellers have Amazon ads on hand to gain higher visibility for their products.
What are Amazon Sponsored Ads?
Amazon sponsored ads are ads that appear almost everywhere on Amazon, including product detail pages. There are various types of ads offered to sellers depending on the seller’s status (standard seller, brand owner, seller, etc.). Almost all of these are PPC (Pay Per Click) ads.
How Does PPC (Pay Per Click) Work?
This brings in several other metrics such as CTR (Click Through Rate), Conversion Rate, ACOS (Advertising Cost of Sales), and TACOS (Total Advertising Cost of Sales). All of these metrics should be measured continuously, taking into account different parameters such as daily campaign budgets, keywords chosen to bid on, or selected competitor products, and changing them if necessary, even if the campaign is built on it.
AUTO MODE
In other words, like almost every aspect of Amazon Business, there is no “fully autopilot” approach to Amazon Advertising (PPC) Optimization. Therefore, starting an Amazon Advertising Campaign is not a one-time job, but a process that needs to be designed and continuously and professionally monitored for sustainable Amazon business success.
At E-Store Boost, our Marketing Experts analyze your product and the competition you have for that product, perform comprehensive keyword analysis and find opportunities through the determined keywords. Then, we create a marketing strategy with you and our marketing team follows and manages your Amazon Advertising (PPC) Campaigns created in line with this strategy on a daily basis and reports them.