Amazon Pet Day is a two-day sale event featuring thousands of pet products including pet food, toys, medical supplies, beds, cages, and more. This sale event will take place on May 7-8, 2024. Amazon says that during this sale event, consumers will find discounts on popular brands such as Purina, Merrick, Blue Buffalo, Petmate, Genius Litter, and more.
At this stage, it’s too late to create a Lightning Deal specifically for Amazon Pet Day, but that doesn’t mean you can’t take advantage of this sale event.
Pet product retailers may offer various discounts and promotions during this sale event.
Create a Deal: Go to the deals section of your Seller Central account and check if there are any suggested deals that you can use to create. If there are no suggestions from Amazon, you won’t be able to create a deal at that time.
Amazon Advertising: During this sale event, you’ll need to increase your daily budget and keyword bids to ensure proper visibility. With some type of discount, you may see an increase in conversions. Also, make sure you’re targeting the right keywords.
Prime Special Discounts: Sellers can create a special discount that is only available to Amazon Prime members. Prime Special Discount offers show the discounted price crossed out from the original price. Set this offer for Pet Day.
Social Media Promotions: Don’t forget to promote Amazon Pet Day and any deals you have to your social media audience. In Seller Central, you can create a special social media promo code that customers can use when purchasing your products on Amazon.
Create a coupon: Offer a discount during Pet Day to encourage customers to shop. Coupons are a great way to target specific audiences, such as those who have added to their carts and then abandoned their shopping carts or repeat customers.
