What is the best use case for this?
Identify your top competitor in your category
Copy their ASIN and paste it into the Product Opportunity Explorer search bar
Now you will be able to see ALL the niches your competitor is strong in
Collect all related keywords (search terms) in this niche
You can also discover the Most Clicked Products that show up when customers search for the ASIN, along with:
Start Date
Click Share
Average Sales Price
Total Rating
Average Customer Rating
Average Best Seller Rank