Thanks to the viral unboxing video trend on social media sites, Forbes suggests that this not-so-new tactic will be used to increase clicks this year.
Originally designed for gaming enthusiasts, mystery boxes have evolved from randomly discounted products to carefully curated collections.
Here are some of the things that make Mystery Boxes an effective conversion tool:
Personalized Content: The products in the box are often tied to specific interests or seasons. For example, a Halloween Mystery Box might include Halloween decorations or costumes, while a “Limited Edition” might include collectibles.
Exciting: A surprise element keeps buyers engaged and provides an exciting experience. You can further enhance this by giving customers a sneak peek of what they can expect to receive.
Opening Experience: An important aspect of Mystery Boxes is ensuring that buyers enjoy the process of opening them. To this end, you can use carefully crafted packaging, personalized messages, and additional surprises.
Remember; The key to selling mystery boxes is to make them stand out from your regular products. As an experimental way, you can include special products that buyers can’t buy separately on your site.
