Amazon Reviews and Feedback Management
Selling successfully on the Amazon marketplace requires focusing on two different things. These are Product Reviews and Seller Feedback. Most customers consider reviews and feedback before making any purchasing decision. Therefore, knowing how these two topics increase your product visibility, sales performance and organic ranking will help you create the right product development strategies and effective launch campaigns while competing with your competitors.
As an E-Store Boost Company, we implement the most appropriate strategies to make your product visible and available for purchase with our invaluable business experience.
What is an Amazon Product Review?
Product Reviews are customer reviews that are only about your product and are displayed on your product page.
Customers pay attention to product reviews when purchasing, and they also closely observe whether the product regularly receives reviews to determine its organic ranking. Therefore, we can say that satisfied customer reviews have a great impact on your product’s ranking in search results.
What is Amazon Seller Feedback?
Seller Feedbacks are customer reviews about seller issues such as shipping, packaging, customer service and employee performance.
How Do Product Reviews and Seller Feedbacks Affect Buyers?
We can easily say that buyers trust a product with many happy reviews and feedbacks.
In addition, the more reviews a product receives, the higher its visibility. In other words, the number of impressions/clicks varies according to Product Review and Feedback rates. No matter what potential customers are looking for, they first consider the product reviews and seller feedbacks of old customers and make a purchase decision.
As we mentioned earlier, if the product gets a lot of positive reviews and constructive feedback, it also gives more confidence to the customer and reduces uncertainty. As a result, these two, product reviews and customer purchase, are parallel issues that directly affect each other and also increase product sales and traffic on Amazon.
Why is Review and Feedback Management So Important?
New products entering the marketplace should have good reviews and feedback as well as sales rates. In the first case, sales rates may increase positively. However, if the product does not start receiving good reviews, the sudden increase in sales graph may show a reverse trend and the product will not last long in the market. This is where the importance of review and feedback management comes into play.
The number of Positive Reviews on Amazon is a very important indicator of product quality, usability and compliance with customer expectations.
When it comes to Feedback Management, seller feedback for Amazon is a very important assessment of Amazon Seller Performance. Therefore, customer reviews about sellers help employers improve their performance by giving them an overview of the situation.
How Do We Understand Review and Feedback Management to Make It Better?
After a customer purchases an order, Amazon sends an automatic message to buyers to ask for feedback or reviews.
As E-Store Boost Consulting Company;
1- Shortly afterwards, we send a second message to the customer in a different format to increase our review and feedback score using Amazon tools as an alternative.
We aim to receive positive comments and feedback from customers organically. According to Amazon’s Performance Metrics, we know that all natural comments given by customers and especially Organic Seller Feedback will be more reliable. At the same time, we are aware of the problem of a new product entering the market receiving bad reviews or not receiving any at all at the beginning. Therefore, we aim to increase the number of comments, and therefore the number of impressions, by using this automatic message service to be on the first page.
2- Customers can leave negative comments on the Product Review or Feedback page. As soon as we realize the problem, we respond to buyers’ messages to ensure 100% Customer Satisfaction. In the meantime, we focus on how to solve the problem.
3- If this is about a product, we try to improve our product and change our strategies by optimizing and renewing it. If it concerns us as a seller, we try to find concrete solutions by observing ourselves to do better.
4- The customer may accidentally leave a comment on the page that should not be there. In that case, we should notice this problem immediately and report it to Amazon service, remove that message from the page and direct the customer to the correct page.
Based on our previous business experiences, we can easily say that all these techniques we use on Amazon have a positive effect on the number of Product Reviews and Seller Feedbacks as long as there are no bad comments and feedback from customers.