Sponsored Brands now has theme targeting capabilities. This feature is available to registered merchants through the Advertising console or the Amazon Ads API.
Sponsored Brands – Theme Tageting will use Amazon’s machine learning and shopping insights to:
Aggregate and continuously optimize keywords: Related keywords are grouped together. This set of keywords is updated regularly. You can choose between two “targeting groups”: These are keywords that are relevant to your brand and keywords that are relevant to your target pages.
Simplify campaign creation and management: No need to adjust your bids frequently! You can start with a single bid for at least one targeting group.
Improve campaign performance: Keywords within each group are updated to match your goal-based campaigns. It also helps to show your ads to relevant audiences.
