Amazon is a highly competitive platform, so sellers need to implement effective and efficient marketing strategies to compete on this platform.
These marketing strategies that we mentioned cover many activities that need to be implemented in order to carry out business on Amazon with sustainable success and to take the right action according to the conditions.
We can say that Amazon is very generous in using financial resources to make its platform viral. Considering this, in this platform where competition is quite aggressive, a seller needs to show the same dedication to financial expenses as Amazon in order to make a difference compared to other competitors.
This article shares the most important points on how you can achieve better success on Amazon Marketplace and thus increase profitability with the most appropriate marketing techniques.
AMAZON’S STRATEGIC MARKETING ANALYSIS AND STATISTICS
Amazon’s budget for marketing expenses was $18.9 billion in 2019, but this figure increased to approximately $22 billion in 2020.
At the same time, the company gained significant momentum by increasing its advertising expenses from approximately $1.8 billion in 2018 to $10.9 billion in 2020, leaving its competitors in the United States behind in advertising.
The aim of the marketing strategies implemented by businesses should be to create awareness by increasing sales and profitability, in addition to focusing on the brand.
How to Optimize Amazon SEO? What is the Amazon A9 Algorithm?
Most sellers know that buyers first prefer the Amazon search engine when searching for products in online shopping.
Most sellers know very well how vital Search Engine Optimization is on Amazon. Because buyers first prefer the Amazon search engine when searching for products on the internet.
The search engine called the A9 algorithm first analyzes the keywords frequently used by customers regarding the searched product and creates a product ranking by taking into account various criteria.
These criteria are related to how fast the sale is made, product feedback and product variety.
The primary purpose of the A9 algorithm study is to adapt the product listing content according to Amazon SEO optimization and make the product easily accessible to customers.
The most important point to note in the A9 algorithm is to reach customers using the most used keywords that best describe the product and leave the first positive impact on them.
USE THE RIGHT KEYWORDS FOR A SUCCESSFUL MARKETING STRATEGY
Keywords are the most important criteria that make a product visible and searched correctly. For this, a perfect analysis should be done; The most used keywords related to the product but with low CPC (cost per click) should be selected.
In order to increase the visibility of the product and ensure its purchase, we should use the keywords in our listing title correctly, because the title is a critical factor in making the first impression on customers in a successful marketing strategy.
Beyond that, we should also use search terms that we cannot use in the title and want to be in the background in the Amazon listing. We should also not overlook the fact that placing negative keywords provides a more efficient marketing strategy.
How to Optimize Amazon Product Images?
Another critical factor that affects the purchasing decision is product images.
What you need to pay attention to here is the use of quality product images. Quality and creative images will attract the attention of customers and will positively affect feedback regarding purchase.
The most important thing here is the use of quality product images. Quality and creative images will attract the attention of customers and will positively affect feedback regarding purchase.
Of course, when using these images, it is necessary to take into account Amazon’s policies, regulations and recommendations on this subject.
For example, Amazon recommends a simple presentation with a white background as your main product photo to draw attention to the product. It also allows a maximum of 9 photos with 1000*1000 pixels.
In this way, you will both attract the attention of the customer with sufficient quality images and positively affect your Amazon score.
Introducing the product with improvised shots from different angles and the creativity used in the background will reveal a successful visual design and will make a significant contribution to the marketing strategy you implement.
Weekly evaluations should be analyzed which photo content attracts the most attention, how it affects sales and clicks, and if necessary, the images should be rearranged. You can reach the right strategy by comparing the data obtained from these short-term analyzes.
In addition, you should not overlook the fact that placing negative keywords provides a more efficient marketing strategy.
ız. In this way, you can eliminate unnecessary keywords that are not related to the product, thus preventing irreversible clicks and reducing CPC (cost-per-click) expenses.
HOW DO WE OPTIMIZE PRODUCT TITLE, SIGNAL POINTS AND DESCRIPTIONS?
In order to reach the correct data, you first need to do a comprehensive keyword analysis. After finding the most important keywords, we should choose the word with low competition but high search volume as the first keyword.
We should prepare a “Title” that includes brand, content, number, color and size using a maximum of 200-250 characters. A successful title that includes all this information is essential to increase CTR (click-through rate).
When the customer visits the page, impressed by the title, they will review the descriptive items about the product, called Bullet Points, for more detailed information. Bullet Points are the second important criterion that plays an active role in the customers’ purchasing decision process and should also include the necessary keywords.
When you scroll down the product page, you will find a more detailed text about the benefits of the product and how to use it. This text prepared under the heading “Description” should also include the keywords necessary to attract traffic in customer searches.
TRY DIFFERENT MARKETING STRATEGIES SUCH AS INFLUENCER MARKETING, SOCIAL MEDIA AND PPC
“PPC” is a campaign we use as a marketing strategy to increase profitability and get positive feedback.
Alternatively, you can use different “Social Media” channels as a marketing strategy to introduce your product to a wider audience. With these channels, you can attract traffic to your product from outside Amazon by announcing your new product launches or changes you make to existing products.
Another strategy to promote your product is “Influencer Marketing”. Although it is much more costly to choose well-known, reliable people who you believe will promote the product in the best way, the effect of reaching a large number of followers on your income increase will be indisputable.
In summary,
We implement meticulous Marketing Strategies to maximize profits by announcing the product brand to a wider audience. The critical point here is to periodically test different strategies and choose the method that suits you best. However, it should be noted that the positive returns of the implemented strategies will take some time. What needs to be done is to closely follow the latest innovations in social media.
