E-commerce giants Amazon and Walmart are also in a race to attract third-party sellers. Both companies are using artificial intelligence (AI) in this competition. So, how do these technological moves give sellers an advantage?
Amazon has a global presence, operating in 22 countries. The company recently started testing an AI-powered image creation tool that will make product images more attractive. With this tool, sellers can present their products in a more casual frame without agency support, thus increasing click-through rates.
On the other hand, Walmart is taking a different path by investing heavily in technological innovations. They are using artificial intelligence to offer personalized shopping experiences to customers. They are also trying out voice commands and augmented reality (AR) technologies in their mobile applications, making the shopping process more interactive.
The aim of both giants is to enable sellers to reach more customers by increasing their sales and conversion rates. For sellers, this means an opportunity to stand out from the competition by taking advantage of the opportunities offered by technology.
