Increase in Artificial Intelligence (AI) Power: This year, sellers will increasingly use AI-based solutions to optimize their business processes and make FBA tasks more efficient.
The Contribution of Augmented and Virtual Reality to E-commerce: Especially in product categories such as textiles, furniture, and home/garden, augmented and virtual reality (AR/VR) technologies will enhance the shopping experience and contribute significantly to e-commerce.
The Increase in Social Media and E-commerce Integration: In addition to traditional social media platforms, integrations between social media and e-commerce will increase with the increasing presence of platforms such as TikTok Shop and Facebook Marketplace.
The Rise of New and Established Brands on Amazon: Both new and established brands are expected to increase on the Amazon platform. This will contribute to increased competition and more options in various product categories.
The Rapid Diffusion of Video Content: Sellers will increasingly use video content to share customer testimonials and brand stories in their product listings and ads.
The Rise of Voice Search Tools: Voice search tools will be used more in online shopping, which will bring with it a trend that aims to make the shopping experience faster and more user-friendly.
More Personalized Marketing Strategies: More personalized marketing is expected in 2024. Despite AI-generated content, merchants will follow a more effective marketing strategy by offering personalized content to customers.