{"id":15560,"date":"2023-02-18T08:41:52","date_gmt":"2023-02-18T08:41:52","guid":{"rendered":"https:\/\/estoreboost.com\/urun-lansman-plani-olusturma-ve-yonetim\/"},"modified":"2025-02-21T11:10:49","modified_gmt":"2025-02-21T11:10:49","slug":"creating-and-managing-an-amazon-product-launch-plan","status":"publish","type":"page","link":"https:\/\/estoreboost.com\/en\/creating-and-managing-an-amazon-product-launch-plan\/","title":{"rendered":"Creating and Managing an Amazon Product Launch Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15560\" class=\"elementor elementor-15560\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6962e2f0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6962e2f0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-513d0c2\" data-id=\"513d0c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15cdacec elementor-widget elementor-widget-heading\" data-id=\"15cdacec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Amazon \u00dcr\u00fcn Lansman\u0131 Plan\u0131\nOlu\u015fturma\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50b8a3c6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50b8a3c6\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c803c6b\" data-id=\"c803c6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8c6fd elementor-widget elementor-widget-image\" data-id=\"1a8c6fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"417\" height=\"400\" src=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2021\/11\/product-launch2.jpg\" class=\"attachment-full size-full wp-image-12309\" alt=\"Amazon \u00dcr\u00fcn Lansman\u0131\" srcset=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2021\/11\/product-launch2.jpg 417w, https:\/\/estoreboost.com\/wp-content\/uploads\/2021\/11\/product-launch2-300x288.jpg 300w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-52834fe2\" data-id=\"52834fe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a45230 elementor-widget elementor-widget-text-editor\" data-id=\"2a45230\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bir \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmenin en g\u00f6z korkutucu k\u0131sm\u0131, sat\u0131\u015flara ba\u015flamak ve m\u00fc\u015fteriden ilk yorumlar\u0131 almakt\u0131r. \u00dcr\u00fcn\u00fcn\u00fcz piyasaya s\u00fcr\u00fcld\u00fckten sonra, do\u011fru stratejileri izlemeniz ve <strong>PPC (T\u0131klama Ba\u015f\u0131na \u00d6deme),<\/strong> Amazon arac\u0131 ve Amazon d\u0131\u015f\u0131 kanallar gibi en uygun lansman y\u00f6ntemlerini uygulaman\u0131z gerekir.<\/p><p>M\u00fc\u015fteri yorumlar\u0131n\u0131 \u00f6nemsememizin ana nedenlerinden biri, ne kadar \u00e7ok yorum gelirse, \u00fcr\u00fcn\u00fcn\u00fcze o kadar \u00e7ok g\u00fcvenecek ve sayfan\u0131z\u0131 ziyaret edecek yeni m\u00fc\u015fterilerdir. Zamanla bu da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc Amazon&#8217;da \u00fcst sayfaya ta\u015f\u0131yacak ve sat\u0131\u015f oranlar\u0131n\u0131z\u0131 olumlu y\u00f6nde etkileyecektir. Bu iki hayati bile\u015fen, Pazar yerinde ba\u015far\u0131 i\u00e7in \u00e7ok \u00f6nemli bir rol oynar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca33276 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca33276\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26f042a\" data-id=\"26f042a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0ef306 elementor-widget elementor-widget-text-editor\" data-id=\"d0ef306\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bu analize dayanarak, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in \u00f6nde gelen <strong>PPC<\/strong> reklam y\u00f6ntemlerini bidding sistemi ile uyguluyoruz. Bunun i\u00e7in Amazon&#8217;a herhangi bir reklam kampanyas\u0131 i\u00e7in ortalama teklif veriyoruz ve ard\u0131ndan rakip tekliflerimizi kar\u015f\u0131la\u015ft\u0131rarak art\u0131r\u0131yor veya azalt\u0131yoruz. B\u00f6ylece bu y\u00f6ntemle baz\u0131 agresif reklam kampanyalar\u0131ndan yararlanarak Amazon&#8217;da maksimum g\u00f6r\u00fcnt\u00fclenme al\u0131yoruz.<\/p><h2>Amazon \u00dcr\u00fcn Lansman\u0131 Olu\u015ftururken Dikkat Edilmesi Gerekenler Nelerdir?<\/h2><p><strong>Sponsor \u00dcr\u00fcnler, Sponsor Markalar ve Sponsor Display<\/strong> olarak adland\u0131r\u0131lan bu \u00e7e\u015fitli reklam kampanyalar\u0131, \u00fcr\u00fcn lansman\u0131 s\u0131ras\u0131nda en etkili ve hedefe y\u00f6nelik olan\u0131 se\u00e7memiz i\u00e7in bize baz\u0131 se\u00e7enekler sunar. Bu y\u00f6ntemin uygulanmas\u0131 k\u0131sa vadede g\u00f6sterim ve yorum say\u0131s\u0131n\u0131 art\u0131r\u0131r. Bu nedenle kampanyay\u0131 hayata ge\u00e7irdikten sonra belli bir s\u00fcre s\u00fcreci g\u00f6zlemliyoruz ve kampanyan\u0131n getirilerini analiz ediyoruz. Sat\u0131\u015f ve de\u011ferlendirme sonu\u00e7lar\u0131na g\u00f6re, mevcut kampanya beklentilerimizi kar\u015f\u0131lamazsa, bir veya birka\u00e7\u0131n\u0131 ayn\u0131 anda kullanarak farkl\u0131 agresif kampanya y\u00f6ntemlerini uygulamaya \u00e7al\u0131\u015f\u0131yoruz.<\/p><p><strong>Sponsor \u00dcr\u00fcn kampanyas\u0131,<\/strong> reklam kampanyalar\u0131 aras\u0131ndan yayg\u0131n olan\u0131d\u0131r ve s\u0131ralaman\u0131z\u0131 y\u00fckseltmek i\u00e7in en etkili anahtar kelimeleri hedefler. Sponsor \u00dcr\u00fcn d\u0131\u015f\u0131nda, Amazon taraf\u0131ndan sa\u011flanan <strong>Sponsor Markalar\u0131 ve Sponsor Display&#8217;<\/strong>i \u00e7a\u011f\u0131ran di\u011fer agresif kampanyalar da g\u00f6sterim ve inceleme say\u0131s\u0131n\u0131 art\u0131rabilir.<\/p><p>Y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz t\u00fcm kampanyalar bunlarla s\u0131n\u0131rl\u0131 de\u011fil. \u00dcr\u00fcn lansman\u0131 stratejisinde hala dikkate al\u0131nmas\u0131 gereken farkl\u0131 teknikler oldu\u011funu s\u00f6yleyebiliriz.<\/p><p>\u00d6rne\u011fin, Amazon&#8217;un m\u00fc\u015fterilere ula\u015ft\u0131\u011f\u0131 ve denemeleri i\u00e7in \u00fcr\u00fcn\u00fcm\u00fcz\u00fc g\u00f6nderdi\u011fi Amazon arac\u0131n\u0131 kullan\u0131yoruz. B\u00f6ylece lansman kampanyas\u0131 s\u0131ras\u0131nda ald\u0131\u011f\u0131m\u0131z m\u00fc\u015fteri yorumlar\u0131, yorum puanlar\u0131m\u0131z\u0131 ve sat\u0131\u015f performans\u0131m\u0131z\u0131 organik olarak art\u0131r\u0131yor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e0075c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8e0075c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/estoreboost.com\/tr\/iletisim\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-caret-square-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> DETAYLI B\u0130LG\u0130 \u0130\u00c7\u0130N L\u00dcTFEN \u0130LET\u0130\u015e\u0130ME GE\u00c7\u0130N<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3afbf elementor-widget elementor-widget-spacer\" data-id=\"4a3afbf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5b426b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"b5b426b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d31f187\" data-id=\"d31f187\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b0680b elementor-widget elementor-widget-html\" data-id=\"3b0680b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/embeds.beehiiv.com\/6513c285-04bf-46e2-b650-31f17fd72b68\" data-test-id=\"beehiiv-embed\" width=\"100%\" height=\"320\" frameborder=\"0\" scrolling=\"no\" style=\"border-radius: 4px; border: 2px solid #e5e7eb; margin: 0; background-color: transparent;\"><\/iframe>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Amazon \u00dcr\u00fcn Lansman\u0131 Plan\u0131 Olu\u015fturma Bir \u00fcr\u00fcn\u00fc piyasaya s\u00fcrmenin en&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/estoreboost.com\/en\/creating-and-managing-an-amazon-product-launch-plan\/\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15560","page","type-page","status-publish"],"aioseo_notices":[],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/pages\/15560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/comments?post=15560"}],"version-history":[{"count":2,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/pages\/15560\/revisions"}],"predecessor-version":[{"id":15680,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/pages\/15560\/revisions\/15680"}],"wp:attachment":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/media?parent=15560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}