{"id":15801,"date":"2024-04-16T13:58:23","date_gmt":"2024-04-16T13:58:23","guid":{"rendered":"https:\/\/estoreboost.com\/?p=15801"},"modified":"2025-02-21T19:16:53","modified_gmt":"2025-02-21T19:16:53","slug":"tiktok-shop-reigns-in-social-shopping","status":"publish","type":"post","link":"https:\/\/estoreboost.com\/en\/tiktok-shop-reigns-in-social-shopping\/","title":{"rendered":"TikTok Shop Reigns in Social Shopping"},"content":{"rendered":"<p>September 2023 marked a turning point in social media history with the launch of TikTok Shop in the US.<\/p>\n<p>TikTok Shop figures<br \/>\nTikTok Shop accounted for 68% of social shopping\u2019s gross merchandise value (GMV).<\/p>\n<p>But its customers aren\u2019t just loyal to the platform. They also shop on Amazon (97%), Etsy (55%), Temu (39%), Old Navy (38%), Shein (37%), and eBay (32%).<\/p>\n<p>81% of TikTok Shop sales came from repeat customers. In November 2023, that number was just 64%.<br \/>\nWhile TikTok prides itself on its shopping success, a serious threat looms over the \u2018Protecting Americans from Foreign Hostile Controlled Applications Act\u2019 proposed by Reps. Mike Gallagher and Raja Krishnamoorthi. If passed, the legislation could require parent company ByteDance to sell TikTok or face a ban.<\/p>\n<figure id=\"attachment_15341\" aria-describedby=\"caption-attachment-15341\" style=\"width: 300px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-medium wp-image-15341\" src=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore-300x113.jpg\" alt=\"e-store boost\" width=\"300\" height=\"113\" srcset=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore-300x113.jpg 300w, https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-15341\" class=\"wp-caption-text\">e-store boost<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>September 2023 marked a turning point in social media history&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/estoreboost.com\/en\/tiktok-shop-reigns-in-social-shopping\/\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":15408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[150],"class_list":{"0":"post-15801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-amazon-account-management-en","8":"tag-amazon-account-management-en"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/comments?post=15801"}],"version-history":[{"count":3,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15801\/revisions"}],"predecessor-version":[{"id":15814,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15801\/revisions\/15814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/media\/15408"}],"wp:attachment":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/media?parent=15801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/categories?post=15801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/tags?post=15801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}