{"id":15803,"date":"2024-04-06T09:05:54","date_gmt":"2024-04-06T09:05:54","guid":{"rendered":"https:\/\/estoreboost.com\/?p=15803"},"modified":"2025-02-21T19:16:49","modified_gmt":"2025-02-21T19:16:49","slug":"amazon-powers-automated-campaigns-with-keyword-optimization","status":"publish","type":"post","link":"https:\/\/estoreboost.com\/en\/amazon-powers-automated-campaigns-with-keyword-optimization\/","title":{"rendered":"Amazon Powers Automated Campaigns with Keyword Optimization"},"content":{"rendered":"<p>Amazon has introduced a feature that allows advertisers to directly transfer high-performing search terms from Auto campaigns to Manual campaigns. This allows for better keyword strategy and bid management. This update, which also includes the option to negate search terms in the original Auto campaign, reflects Amazon Ads\u2019 understanding of seller strategies and greater control over advertising efforts.<br \/>\nThis new feature allows you to take well-performing search terms from your Auto campaigns and add them as keywords to any manual campaign for that Asin. So how does it work?<br \/>\nGo to the Search Terms tab in your Auto campaign.<br \/>\nSelect the keywords that are performing well using your own filter or Amazon\u2019s \u201cSuggested Keywords\u201d filter.<br \/>\nYou\u2019ll have the option to select any ad group that includes that Asin.<br \/>\nOnce you\u2019ve selected the ad group, you can add the keyword as Exact, Phrase, or Broad and adjust your bid.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-15341\" src=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore-300x113.jpg\" alt=\"e-store boost\" width=\"300\" height=\"113\" srcset=\"https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore-300x113.jpg 300w, https:\/\/estoreboost.com\/wp-content\/uploads\/2022\/02\/logo-estore.jpg 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon has introduced a feature that allows advertisers to directly&hellip;<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/estoreboost.com\/en\/amazon-powers-automated-campaigns-with-keyword-optimization\/\">Read more<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[150],"class_list":{"0":"post-15803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-amazon-account-management-en","7":"tag-amazon-account-management-en"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/comments?post=15803"}],"version-history":[{"count":3,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15803\/revisions"}],"predecessor-version":[{"id":15823,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/posts\/15803\/revisions\/15823"}],"wp:attachment":[{"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/media?parent=15803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/categories?post=15803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/estoreboost.com\/en\/wp-json\/wp\/v2\/tags?post=15803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}