1) Optimize Your Listings
\nUpdate your images. Add some holiday-themed images to your listings.
\nDo some new keyword research.
\nUse Brand Analytics. This will allow you to see what keywords your product or a competitor\u2019s product ranked for during a certain period of time last year during the holiday season.
\nAdd a product video to your listing.
\nAdd holiday-themed keywords throughout your listing. You can use backend search terms like \u201cgift,\u201d \u201clast minute gift,\u201d \u201cgifts for ___,\u201d \u201cChristmas,\u201d etc.
\n2) Adjust Your PPC Campaigns and Overall Budgets
\nIf your ads are currently running profitably, you should consider increasing your daily budget to accommodate the expected increase. If you\u2019re exhausting your daily budget by the end of the day, gradually increase it to keep your ads running.
\nIncrease bids.
\nTry dynamic bids up and down.
\nTest Different Ad Strategies
\nThe more you can place your ads on Amazon and even outside of Amazon during Q4, the better your chances of success.
\n3) Try the Amazon Vine Program
\n4) Create Holiday Sales
\n5) Create Coupons
\n6) Prepare for Holiday Returns
\nConsider the potential impact of product returns, which are an inevitable part of Amazon sales. Many sellers expect December to be their best selling month of the year, but January is typically the busiest month for returned items.
\nAll products purchased between November 1, 2023 and December 31, 2023 can be returned by January 31, 2024.<\/p>\n
The Christmas season is one of the busiest shopping seasons and even the smallest touches you make as a seller can make a difference. It’s not too late, there’s still time to complete your to-do list!<\/p>\n","protected":false},"excerpt":{"rendered":"
1) Optimize Your Listings Update your images. Add some holiday-themed…<\/p>\n