AMAZON ACCOUNT HEALTH
The Account Health Rating (AHR) is an opportunity that enables sellers to monitor their account health based on the selling account’s adherence to Amazon’s performance targets and policies. Amazon Account Health Rating is established on the ground of both customer and seller satisfaction. Thus, AHR is feedback for the seller to improve their performance, to deliver an excellent experience for their buyers. The AHR is calculated based on various factors such as Order Defect Rate, Cancellation Rate, Late Shipment Rate, On-time delivery, Valid Tracking Rate (VTR) etc. Amazon Account Health rating is categorized as ‘’At-risk’’, ‘’Critical’’ and ‘’good’’. As a result of poor AHR, the seller account may be deactivated. Unless any appropriate actions are taken, deactivation may lead to ‘’Account Denial’’ or ‘’Account Ban’’.
There are three main categories in Amazon Account Health, including Customer Performance Rate, Product Policy Compliance and Shipment Rate, and there are various subcategories beneath them. Amazon has some redlines concerning customer satisfaction and compliance with Amazon policies and regulations. As an experienced team with substantial experience about the red flag on selling Amazon, we care about our client and their customer.
WHAT WILL WE DO FOR YOUR ACCOUNT HEALTH
In this respect, we analyze the product and prepare optimized and accurate listings according to Amazon policies and regulations. In some cases, we contact the buyers about negative feedback, trying to make them satisfied with the purchase experience. We continuously monitor your account health. If your account health is out of good health, Our Amazon policy experts immediately figure out the root cause that led to the issue. In a further step, we establish communication with the Amazon seller performance team at the beginning of the process. Thus, we protect the selling account from dreadful deactivation. We assure you that monitoring account health and solving the arising problem is critical to maintaining your selling process.
IN CASE OF ACCOUNT DEACTIVATION, HOW TO REINSTATE YOUR ACCOUNT
If the sellers receive the dreadful deactivation notification, they have to take serious action to reinstate their account. However, amazon deactivation notifications don’t provide detailed information about why the account was deactivated or which specific reason caused the deactivation. In that situation, the sellers have to check comprehensive Amazon policies and find out where they made a mistake. And then, they submit a plan of action covering root causes, a concise action plan and a future plan concerning the current issue. In case of the action plan that you submitted is denied, your appeal time (90 days) can be consumed, and deactivation may lead to ‘’Account Denial’’ or ‘’Account Ban’’. We assure you don’t want to be in that situation. Before reaching that point, you have to take appropriate actions.
WE SUBMIT A CONCISE AND COHERENT ACTION PLAN
If your account is deactivated, we immediately establish communication with the Amazon Seller Performance Team. Based on the several previous cases in which we reinstate the deactivated accounts, we can correctly create an action plan covering all the issues according to Amazon’s redlines and requirements. With supporting documents, we submit a coherent and detailed action plan to reinstate your account. We care about our clients’ selling performance in an ongoing process.