What is Amazon SEO and Why is it Important?
Amazon continues to offer continuous innovations to improve user experience and remain competitive in the industry. Starting as a simple online sales site, it has now become a go-to engine for online users looking for consumer products.
According to a Consumer Trend Report, 51% of consumers start their product searches on Amazon and do not use other search engines. Therefore, Amazon sellers must ensure that their products appear on Amazon search results pages.
To achieve this, you need to implement Amazon SEO. Amazon SEO refers to various strategies that sellers can implement to increase brand and product visibility on Amazon search results pages.
Amazon SEO is completely visibility and primarily sales-oriented.
Key Components That Affect Amazon Search Rankings
Improving your Amazon search ranking is critical to increasing sales. To help you increase customer engagement, visibility, and sales, here are some important Amazon SEO elements you need to know:
Keyword Research
Conducting keyword research is the foundation of improving your search rankings on Amazon. Keywords help customers find your product.
One of the most user-friendly ways to do keyword research is to use the Amazon Search Box. This page element provides a drop-down menu of suggested keywords that you can confidently evaluate for your listing optimization.
Alternatively, you can analyze competitor keywords. You can check which keywords competitors are using manually or with the help of Amazon keyword research software.
Product Descriptions
Amazon’s algorithm highly considers product descriptions when ranking listings on Amazon search results pages. You should create informative product descriptions to help your listings rank higher on Amazon.
Providing buyers with accurate and detailed descriptions of the product being sold is not only a requirement, but also an important step in building customer trust. Key details that you should include in your listing include product materials, color, quantity, size, dimensions, and even care instructions.
Product descriptions are also an opportunity for keyword growth. Use relevant keywords in your descriptions to improve your search rankings.
Bullet Points
In addition to an optimized product description, you should also make good use of bullet points. The bullet points section on the product detail page offers you the opportunity to:
Use relevant keywords effectively
Balance the level of information you provide to customers
Enhance customer experience
When creating bullet points for Amazon SEO, choose the most important details that you want your product to stand out, such as product design features, special functions, or unique usage patterns.
Images
Amazon also takes into account the images used when ranking a product on the search results page. Since buyers rely heavily on images to evaluate your product offering, you should only upload high-quality images. Here are some recommended best practices when using images for your Amazon listing:
Upload images of the product from different angles
Use images that highlight the main features of your product
Use focused, clear, and well-lit images
Use a solid background for your images, and the main image should be on a white background
Do not have logos, borders, watermarks, or other graphics on or in the background of your images
Other Amazon Tools for Better Sales
Amazon SEO alone is not enough to succeed in the marketplace. Using other Amazon seller tools and resources can significantly increase customer engagement and grow your Amazon business’s sales.
