While 68% of Gen Z consumers search for products on social media, 40% of these searches are on platforms like Instagram or TikTok. They skip Google!
75% of Gen Z intend to shop on social media.
Instagram and TikTok are the favorite social networks for reviewing and purchasing.
The categories that Gen Z shoppers are most interested in include clothing and beauty products.
On average, Gen Z shoppers buy 4 items per purchase, which is worth more than millennials; the average price is $28.5
There is a high interest in discounts and promotions. They also prefer fast shipping options.
