According to the Jungle Scout report, the popularity of supplements has increased significantly in recent years, especially with the COVID-19 pandemic, people have become more health conscious, this awareness has remained strong since then and by some estimates it will cause the market to grow to more than $70 billion in the next decade. Here is the data from the last 30 days;
3.1 million shoppers searched for “supplements” on Amazon.
5.5 billion views of TikTok videos using the hashtag #supplements.
1.6 million shoppers searched for probiotics on Amazon.
1.5 billion views of TikTok videos using the hashtag #probiotics.
1.3 million shoppers searched for pre-workout supplements on Amazon.
15.7 million views of TikTok videos using the hashtag #workoutsupplements.
