One of the fundamental pillars of building a successful sales strategy on Amazon is the effective use of keywords. Ensuring that your products match customer search queries increases your visibility and positively impacts your sales. In this context, E-Store Boost, a U.S.-based agency serving Turkish customers, offers comprehensive support in optimizing Amazon store keyword strategies.
Keyword Usage on Amazon:
Identifying Relevant Keywords:
You can use search term reports obtained from Amazon’s automatic campaigns to identify keywords relevant to your products. These reports show which terms customers are searching for and help shape your strategy.
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Utilizing Match Types:
By using different match types such as broad match, phrase match, and exact match, you can control where and how your ads appear. This strategy increases the relevance of your ads and helps you reach the right audience.
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Negative Keywords:
To prevent your ads from appearing in irrelevant search queries, you can set negative keywords, allowing you to use your budget more efficiently.
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The Role of E-Store Boost:
E-Store Boost is a boutique advertising agency that provides end-to-end services for store setup, management, and growth on platforms like Amazon, Etsy, eBay, and Walmart. The agency develops and implements the right keyword strategies to help brands reach their target audiences. By optimizing digital marketing processes, E-Store Boost contributes to increased sales for online stores.
