How Do You Make A Profitable Marketing Strategies?
Amazon is a highly competitive platform, so the seller must implement effective and efficient marketing strategies to compete on this platform.
These marketing strategies that we mentioned cover many activities that should be implemented to carry out the work at Amazon with sustainable success and take the right action according to the conditions.
We can say that Amazon has been very generous in using financial resources to make its platform viral. With this in mind, a seller needs to show the same dedication to financial expenditures as Amazon to make a difference compared to other competitors on this platform, where competition is highly aggressive.
This article shares the top points on how you can achieve better success on Amazon Marketplace and thus increase profitability with the most appropriate marketing techniques.
Strategic Marketing Analysis and Statistics of Amazon
While the budget allocated by Amazon to marketing expenses was $ 18.9 billion in 2019, this figure increased to approximately $ 22 billion in 2020.
Same time, the company, which gained significant momentum by increasing its advertising expenses from approximately $ 1.8 billion in 2018 to $ 10.9 billion in 2020, made a difference to its competitors in the United States in advertising.
The purpose of the marketing strategies implemented by the businesses should be to raise awareness by increasing sales and profitability, apart from focusing on the brand.
How to Optimize Amazon SEO and to Increase Sales with Expert Advice
Most sellers know that buyers prefer the Amazon search engine first when searching for products in online shopping.
Most sellers know very well how vital Search Engine Optimization is on Amazon. Because when buyers search for products on the internet, they first prefer the Amazon search engine.
The search engine called the A9 algorithm first analyzes the keywords that customers frequently use about the searched product and creates a product ranking by considering various criteria.
These criteria relate to how quickly the sale occurs, product feedback and product variety.
The primary purpose of the A9 algorithm work is to adapt the product listing content according to Amazon SEO optimization so that the product is easily accessible to customers.
The most crucial point to be considered in the A9 algorithm is to reach customers and leave the first positive impact on them by using the most used keywords that best describe the product.
Use The Right Keywords For A Successful Marketing Strategy
The keyword is the most important criterion that makes a product visible and is searched correctly. For this, a perfect analysis should be done; the most used words about the product but with a low CPC (cost-per-click) should be selected.
To increase the product’s visibility and ensure its purchase, we must correctly use the keywords in our list title because the title is a critical factor in making the first impression on customers in a successful marketing strategy.
Beyond that, we should also use search terms that we cannot use in the title and want to be in the background of the Amazon listing. Also, we should not lose sight of the fact that the placement of negative keywords provides a more efficient marketing strategy.
Also, we should not lose sight of the fact that the placement of negative keywords provides a more efficient marketing strategy. In this way, by eliminating unnecessary keywords unrelated to the product, you both prevent irreversible clicks and reduce CPC (cost-per-click) expenses.
How To Optimize Amazon Product Images
Another critical factor affecting the purchasing decision is the product images.
What you need to pay attention to here is the use of high-quality product images. Since quality and creative visuals will attract customers’ attention, they will also positively affect the feedback about the purchase.
The most important thing here is the use of high-quality product images. Quality and creative visuals will attract customers’ attention and positively affect the feedback about the purchase.
Of course, when using these images, it is necessary to consider Amazon’s policies, regulations and recommendations on this subject.
For example, Amazon recommends a plain presentation with a white background as your main product photo to draw attention to the product. It also allows a maximum of 9 pictures with 1000*1000 pixels.
In this way, with enough quality images, you will attract the customer’s attention and positively affect your Amazon score.
Introducing the product with improvised shots from different angles and the creativity used in the background will reveal a successful visual design and contribute significantly to the marketing strategy you apply.
Weekly evaluations should be analyzed on which photo content attracts the most attention, how it affects sales and clicks, and if necessary, the images should be rearranged. By comparing the data obtained from these short-term analyzes, you arrive at the right strategy.
How To Optimize Product Title, Bullet Points and Descriptions
To reach accurate data, you first need to do a comprehensive word analysis. After getting the most important keywords, we should choose the word with low competition but high search volume as the first keyword.
We should prepare a “Title” containing the brand, content, number, color and size by using a maximum of 200-250 characters. A successful title that includes all this information is essential in increasing the CTR (click-through rate).
Once the customer visits the page, impressed by the title, they will skim through the “Bullet Points” for more detailed information. Bullet points are the second important criterion that plays an active role in the purchasing decision process of customers and should also contain necessary keywords.
When you scroll down the product page, you will find a more detailed article about the product’s benefits and how to use it. This text, prepared under the “Description”, should also include the keywords necessary to drive traffic in customer searches.
Try Different Marketing Strategies Such As Influencer Marketing, Social Media and PPC
“PPC” is a campaign we use as a marketing strategy to increase profitability and get positive returns.
Alternatively, you can use different “Social Media” channels as a marketing strategy to promote your product to a broader audience. With these channels, you can drive traffic to your product from outside of Amazon by announcing your new product launches or changes you make to existing products.
Another strategy for promoting your product is “Influencer Marketing”. Although it is much more costly to choose well-known, reliable people that you believe will promote the product in the best way, the impact of reaching a large number of followers on your income growth will be indisputable.
We implement carious Marketing Strategies to maximize profit by announcing the product brand to wider audiences. The critical point here is to periodically test different strategies and choose the method that suits you best. However, it should not be forgotten that the positive returns of the implemented strategies will take some time. What needs to do is follow the latest innovations in social media closely.