Amazon Advertising: A Guide for Beginners
Amazon is a giant e-commerce platform that offers a wide range of products and services to its users. In addition to its marketplace, Amazon also offers advertising options for businesses looking to promote their products or services on the platform.
There are several ways to advertise on Amazon, including sponsored products, sponsored brands, and display ads. In this article, we will focus on sponsored products and sponsored brands, which are the most popular options for businesses looking to advertise on Amazon.
Sponsored Products
Sponsored products are pay-per-click (PPC) ads that appear in the search results and on product pages. When a user clicks on a sponsored product ad, the advertiser pays a fee to Amazon. Sponsored products are a good option for businesses looking to drive traffic to their products or increase their product’s visibility on the platform.
To create a sponsored product campaign, follow these steps:
- Sign up for an Amazon Advertising account. If you already have a seller account on Amazon, you can use that to sign up for an Amazon Advertising account. If you don’t have a seller account, you can sign up for one by going to the Amazon Services homepage and clicking on the “Sell on Amazon” button.
- Choose your campaign type. When you create a new campaign, you will have the option to choose between automatic and manual targeting. Automatic targeting uses Amazon’s algorithms to determine which products to show your ads to, while manual targeting allows you to specify the keywords and product categories you want your ads to appear in.
- Set your budget and bid. You will need to set a daily budget and a bid for each sponsored product ad. Your bid is the maximum amount you are willing to pay for a click on your ad.
- Choose your target audience. You can target your sponsored product ads to specific regions, languages, and devices.
- Create your ad. You will need to provide a title, image, and description for your ad. You can also add additional information such as a call-to-action or a promotional message.
- Launch your campaign. Once you have created your ad and set your targeting options, you can launch your campaign by clicking the “Submit” button. Your ad will start running as soon as it is approved by Amazon.
Sponsored Brands
Sponsored brands are ads that appear at the top of the search results page and feature your brand logo, a headline, and up to three of your products. These ads are a good option for businesses looking to increase brand awareness and drive traffic to their product pages.
To create a sponsored brand campaign, follow these steps:
- Sign up for an Amazon Advertising account. If you already have a seller account on Amazon, you can use that to sign up for an Amazon Advertising account. If you don’t have a seller account, you can sign up for one by going to the Amazon Services homepage and clicking on the “Sell on Amazon” button.
- Choose your campaign type. When you create a new campaign, you will have the option to choose between automatic and manual targeting. Automatic targeting uses Amazon’s algorithms to determine which products to show your ads to, while manual targeting allows you to specify the keywords and product categories you want your ads to appear in.
- Set your budget and bid. You will need to set a daily budget and a bid for each sponsored brand ad. Your bid is the maximum amount you are willing to pay for a click on your ad.
- Choose your target audience
